While the K-Beauty revolution may have taken the world by storm, there’s no reason why our home-grown beauty brands can’t compete. Innovative formulas? Check. Effective products? Check. Cute packaging? Check. There’s no better time to support local than now! Here are 5 true and blue Singaporean beauty brands that have made waves since their debut.
Sigi Skin
Sigi Skin is natural skincare brand that is based on superfood ingredients. While the rest of the world marvels at the transformative powers of makeup, its founder was inspired by the emphasis on clear skin on South Korea. As a result, she sought to deliver a brand bringing fuss-free beauty to the Singaporean masses. Sigi Skin doesn’t reinvent the wheel, but it’s fun and most importantly, effective. Happy and healthy skin is just a click away.
Rooki Beauty
Rooki Beauty aims to transform your favourite superfoods into antioxidant, vitamin and phytonutrient-rich skincare products. It aims to emulate that same feel-good feeling when you eat nutritious food. Their products are derived from science-backed and well-researched superfoods in Japan. Rooki Beauty wants you to leave the hard work to them — their products are made easy for even skincare rookies to use! No more fumbling with skincare products and complicated formulas.
Yours
Ever struggled finding the right product for your skin type? Those days are past with Yours. Yours prides itself on picking out the right skincare products just for you, based on your skin type, environment, and lifestyle. Their products are formulated and made in Switzerland, and both vegan and cruelty-free. With minimal packaging, it’s good for the environment, too! Say goodbye to trial-and-error, and hello to good skin! All it takes is a simple assessment.
RE:ERTH
What is mochi skin? According to RE:ERTH, it means having supple, hydrated, and healthy skin. Based on nature and science, the products from RE:ERTH are sure to pack a punch when it comes to skincare. They believe in the mantra that “less is more”, and instead aim to deliver products that hit all the key areas of concern. Products are suitable for all skin types in all climates. Their pledge to sustainability can be seen in their in-house recycling program — they accept skincare bottles from across all brands!
IRÉN Skin
IRÉN Skin was founded as a modern re-envisioning of J-beauty, where traditional Japanese skincare rituals were integrated with scientifically clean and customisable solutions to create playful skincare. Their special Ziplock Encapsulation™ technology ensures that the serum penetrates each and every layer of your skin. You can personalise your routine; mix and match up to three serums for the best results. Want to take it a step further? Their Skin Vaporizer delivers nano molecules of goodness to your skin for evern better absorption.
Have you tried any of these home-grown beauty brands? Let us know what you think!
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